One year post-acquisition, X traffic and monthly active users are in decline, report claims (techcrunch.com)
from ZeroCool@feddit.ch to technology@lemmy.ml on 17 Oct 2023 22:11
https://feddit.ch/post/1728567

#technology

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autotldr@lemmings.world on 17 Oct 2023 22:15 next collapse

This is the best summary I could come up with:


On mobile devices in the U.S., performance had also declined 17.8% year-over-year, based on monthly active users on iOS and Android.

The firm’s estimates are determined by machine learning algorithms powered by millions of websites and apps’ first-party analytics, including through its own consumer products that measure device traffic data as well as through partnerships with other companies, including ISPs, other measurement firms, and demand-side platforms.

The report also indicates that X’s declines are part of a broader shift, as web traffic to the top 100 social networks and online communities the firm tracks were also down by 3.7% in September, save TikTok, which grew 22.8% on a global basis.

On mobile, the same trend was true, but X’s monthly active users declined by 17.8% in September, compared with Facebook and Instagram, down by 8% and 3.7%, respectively.

In addition, Similarweb’s analysis touches on the declining importance of X in the news ecosystem, noting that three years ago, The New York Times would receive 3-4% of its traffic from Twitter, but that’s now down to less than 1%.

Yaccarino also shared other figures at an event in October, noting that people are spending 14% more time on X, with a 20% increase in consuming video and that 1.5 million sign up for X daily, up 4% year-over-year.


The original article contains 723 words, the summary contains 217 words. Saved 70%. I’m a bot and I’m open source!

cabbagee@sopuli.xyz on 17 Oct 2023 22:54 next collapse

<img alt="" src="https://sopuli.xyz/pictrs/image/92dfe816-9bd0-42ea-abc0-870f8d509817.jpeg">

ulkesh@beehaw.org on 17 Oct 2023 22:57 next collapse

Good.

finickydesert@lemmy.ml on 17 Oct 2023 23:43 collapse

I guess elons plan is working.

ulkesh@beehaw.org on 18 Oct 2023 06:00 collapse

I guess idiots can have plans, even if it’s wasting billions of dollars to get rid of “wokeness”.

IDew@lemm.ee on 17 Oct 2023 23:33 next collapse

Huh, weird.

HipsterTenZero@dormi.zone on 17 Oct 2023 23:57 next collapse

no way, i cant believe it, how could this ever happen

blkpws@lemmy.ml on 23 Oct 2023 02:00 collapse

It’s funny thinking now there is only trolls talking to bots.