Here’s a rare look at Google’s most lucrative search queries (www.theverge.com)
from spaduf@slrpnk.net to technology@lemmy.ml on 01 Nov 2023 19:25
https://slrpnk.net/post/3622415

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autotldr@lemmings.world on 01 Nov 2023 19:30 next collapse

This is the best summary I could come up with:


This week, during the US v. Google antitrust trial, we got a rare glimpse at a closely guarded secret: which search terms make the most money.

By my count, that’s three iPhone-related queries, which makes sense, given that the iPhone 8 had just launched and there were a lot of retailers, carriers, and accessory makers who might want to bid to be at the top of search results.

There are five insurance-related queries on the list, which has always been a competitive and lucrative space — I just Googled “auto insurance” and got four ads before a single regular result.

Most people don’t switch car insurance very often, so it’s worth a lot to Allstate or State Farm to get your first click when you search.

The sweet spot for Google, it appears, is right in the middle: a popular search query that overlaps with a competitive, expensive industry.

Again, there’s only so much to extrapolate from one week’s list, especially given that the other side of the table — how much money each query brought in — is still redacted in the public exhibit.


The original article contains 706 words, the summary contains 185 words. Saved 74%. I’m a bot and I’m open source!

fubo@lemmy.world on 01 Nov 2023 19:47 next collapse

One of these, “free credit report”, is additionally full of scams. Here’s the FTC on the issue.

WarmSoda@lemm.ee on 01 Nov 2023 20:22 collapse

I enjoy watching a credit report company send me emails every few weeks telling me how my credit has been rising or lowering.

jsdz@lemmy.ml on 01 Nov 2023 20:46 collapse

If everyone on the fediverse goes to google.com right now and searches for “best new iphone car insurance shopping aarp member bad credit” maybe we can save the economy.